JMJ Group firm XXX Energy Drinks Limited today said it programs to rope in Bollywood celebrity Shahrukh Khan as the brand ambassador of its items as it embarks on a Rs 100 crore growth strategy by the coming year.The firm, which is looking to garner a sales of Rs 100 crore from the brand by 2015, said it is searching to set up its first generation ability for which it is scouting for location.“We are in talks to get Shahrukh Khan as brand ambassador… We will formally announce in March or April next year,” JMJ Group Vice Chairman Sachin Joshi told PTI.
Earlier this year, the brand has been connected with Shahrukh Khan’s IPL team Kolkata Knight Riders (KKR) as its main sponsor. He, however, did not give further economic details on the agreement and the time period of it.
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