“The advertisement shows Khan with kids painting walls, which falls under the category of hazardous work. Such kind of work has been illegal by law,” the noticed said.“Since the advertisement is being telecast through wide range of households, Nerolac Paints and Shah Rukh Khan are promoting child labour through this ad,” Charan claimed.
“Shah Rukh Khan is an established actor and has an big fan following. Thus, there are most likely of an increase in child labour following the advertisement. It is therefore necessary to instantly suspend the advertisement,” he said.
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